Sonage

Role: Art Director & Photographer

Deliverables: Product Hero Photography, Visual Concepting, Campaign Imagery

Project Goal

To introduce Sonäge’s C Shield Smart Serum, a vitamin C-powered formula designed to brighten and hydrate. I developed a visual campaign that radiates freshness, efficacy, and clarity. The goal was to craft a vibrant, ingredient-first creative direction rooted in natural, recognizable citrus elements, showcasing the hero ingredient through clean, sensorial imagery

Radiant, high-gloss reflections symbolize the product’s brightening effect using real citrus and mirror light play.

Radiant, high-gloss reflections symbolize the product’s brightening effect using real citrus and mirror light play.

This hero image uses dehydrated citrus slices lit from below to create a glowing, translucent effect—evoking radiance, clarity, and protection.

This hero image uses dehydrated citrus slices lit from below to create a glowing, translucent effect—evoking radiance, clarity, and protection.

Showcases a curated, stylized arrangement of sliced citrus styled in a fresh, editorial arrangement that that emphasizes transparency and natural formulation.

Showcases a curated, stylized arrangement of sliced citrus styled in a fresh, editorial arrangement that that emphasizes transparency and natural formulation.

Citrus floating in water mirrors the serum’s lightweight hydration and brightening benefits.

Citrus floating in water mirrors the serum’s lightweight hydration and brightening benefits.

Paid Social + Performance Creative

I extended the core hero imagery into performance-driven formats for paid social, email, and digital ads.

C Shield floating on water