2024 Sonage Advent Calendar

Art Direction, Creative Direction, Packaging Design

Year
2024

Client
Sonage

Beauty product advent calendar display with "24 Days of Glow" theme, featuring pink star-shaped box and various skincare items from Sonage, surrounded by festive decorations.

Packaging Design

I wanted to create a visually interesting Advent Calendar that could standout during the holiday season. Using the brand’s strong pink design language, I incorporated elements of gold and silver reflective snowflake to tie in the winter theme.

Pink star-shaped design with "24 Days of Glow" text, featuring a snowflake graphic and color swatches for gold, silver, and shades of pink.
Die-cut packaging design for "24 Days of Glow" featuring a red and pink abstract pattern, brand logo, and text "Bonjour, Beautiful". Includes icons for cruelty-free, vegan, and eco-friendly certifications.

Art Direction | Set Design | Photography

Using elements like snow, gift boxes, and other holiday ornaments, I created a set that served as a supporting backdrop to the Advent Calendar. The biggest challenge was organizing and photographing the products of various sizes and balancing them out. I used a reflective gold mesh with backlighting to illuminate the image

Adobe Firefly (AI)

Utilize Adobe’s Generative AI tool to enhance and create new images from preexisting creative assets