2024 Sonage Advent Calendar
Art Direction, Creative Direction, Packaging Design
Year
2024
Client
Sonage
Packaging Design
I wanted to create a visually interesting Advent Calendar that could standout during the holiday season. Using the brand’s strong pink design language, I incorporated elements of gold and silver reflective snowflake to tie in the winter theme.
Art Direction | Set Design | Photography
Using elements like snow, gift boxes, and other holiday ornaments, I created a set that served as a supporting backdrop to the Advent Calendar. The biggest challenge was organizing and photographing the products of various sizes and balancing them out. I used a reflective gold mesh with backlighting to illuminate the image
Adobe Firefly (AI)
Utilize Adobe’s Generative AI tool to enhance and create new images from preexisting creative assets