Build Your Own Beauty Box
A playful, giftable packaging system for Sonäge Skincare
I designed this vibrant, customizable sample box for Sonäge Skincare as part of a limited-run “Build Your Own Routine” experience. The goal was to make skincare discovery feel joyful, tactile, and gift-worthy — with a packaging system that balanced playful design with functional structure.
I led creative from early concepting through dieline prep — and shot all product photography used across ecommerce and social.
Creative Direction & Concepting
This moodboard was created during the early concept phase for the Sonäge Sample Box series.
The goal was to infuse each box with playful shapes, vibrant colors, and retail-ready shelf impact — pulling inspiration from trending personal care packaging, and gift-forward DTC experiences.
The final design retained the expressive color blocking and optimistic tone, while evolving into something uniquely Sonäge.
Scope of Work
Creative direction and seasonal theming
Custom box illustration and pattern design
Print-ready dieline creation and vendor communication
In-house product photography and art direction
Integration into ecommerce and marketing workflows
What Makes This Retail-Ready
All sides of the box were treated as brand surfaces, perfect for gifting and shelf presence.
“Bonjour, Beautiful” printed under the lid for a brand moment that mimics the unboxing excitement of retail packaging.
Box shipped flat, folded perfectly, and printed in full CMYK with eco-conscious materials.
My Role:
Lead Designer — Creative Direction, Packaging Design, Photography
Tools: Illustrator, Photoshop, InDesign, Studio Photography