Sonage

Role: Creative Direction, Art Direction, Video, Motion Direction

Project Goal

Sonage's A-Eye Peptide Serum is powered by the first peptide discovered through AI—a science-forward formula designed to smooth fine lines, reduce puffiness, and visibly rejuvenate the eye area in just 14 days. This campaign merged storytelling and advance skincare innovation, blending sensorial texture studies with educational content and social-first video direction.

A stylized cinematic short tells the story of discovery, secrecy, and transformation. From desperate attempts at reducing dark cirles to a mysterious manila envelope marked “For Your Eyes Only,” the social first video builds intrigue and grabs attention before revealing the simpler solution: A Eye Peptide Serum

I shot this on location with a small crew on location in Los Angeles, CA.

Campaign Film: “For Your Eyes Only”

A Eye Texture 2 .jpg
Tri Texture copy.jpg
Tri Texture copy.jpg

Paid Social + Performance Creative

I extended the core hero imagery into performance-driven formats for paid social, email, and digital ads.