Sonage
Role: Creative Direction, Art Direction, Video, Motion Direction
Tools: Sony A7III, Amaran Lighting, Lightroom, Photoshop, Premiere Pro, Figma
Project Goal
Sonage's A-Eye Peptide Serum is powered by the first peptide discovered through AI—a science-forward formula designed to smooth fine lines, reduce puffiness, and visibly rejuvenate the eye area in just 14 days. This campaign merged storytelling and advance skincare innovation, blending sensorial texture studies with educational content and social-first video direction.
Campaign Film: “For Your Eyes Only”
A stylized cinematic short tells the story of discovery, secrecy, and transformation. From desperate attempts at reducing dark cirles to a mysterious manila envelope marked “For Your Eyes Only,” the social first video builds intrigue and grabs attention before revealing the simpler solution: A Eye Peptide Serum
I shot this on location with a small crew in Los Angeles, CA.
Ingredient Infographics
Visual storytelling meets functional education. These graphics supported PDP content and onboarding emails to help customers understand why this product works.
Highlighting the patented zinc alloy rollerball for instant cooling and easy application. Used in PDP and how-to education.
Macro texture shot breaking down the tri-peptide complex. Featured in email and PDP to build ingredient credibility.
Lifestyle image showing product in use. Used across paid social and homepage for approachability and trust.
Performance Creative Blocks
Performance assets were adapted across paid channels to drive education and conversion—each one optimized for scroll-stopping clarity and product value messaging.
Featured Email Creative
Clear visual hierarchy, benefit-focused copy, and bold CTA placement. This email introduced the new A Eye Peptide Serum to subscribers with ingredient education and informed them of a new product launch:
