2024 Sonage Advent Calendar
Role: Creative Direction, Art Direction, Packaging Design, Video,
Project Goal
The goal was to create an exclusive, visually engaging Advent Calendar system that increased seasonal interest and brand awareness for Sonage through aesthetically pleasing and fun giftable packaging, while balancing structural integrity, brand cohesiveness, and efficient production. The goal was to create something that newer customers would appreciate receiving during the holiday season
Packaging Design
I wanted to create a visually interesting Advent Calendar that could standout during the holiday season. Using the brand’s strong pink design language, I incorporated elements of gold and silver reflective snowflake to tie in the winter theme.
Art Direction | Set Design | Photography
Using elements like snow, gift boxes, and other holiday ornaments, I created a set that served as a supporting backdrop to the Advent Calendar. The biggest challenge was organizing and photographing the products of various sizes and balancing them out. I used a reflective gold mesh with backlighting to illuminate the image
Adobe Firefly (AI)
Utilize Adobe’s Generative AI tool to enhance and create new images from preexisting creative assets