Concept: For this shoot with Dundun, a kimbap company, my vision was to capture the essence of freshness and authenticity. I wanted the images to convey that these products are handmade, with vibrant flavors and ingredients, reflecting the brand’s commitment to quality.

I chose a lively orange color palette to match their brand colors and created images that highlighted the ingredients and process, crafting a welcoming atmosphere that appeals to a wide range of consumers.