Sonage
Role: Art Director & Photographer
Deliverables: Product Hero Photography, Visual Concepting, Campaign Imagery
Project Goal
To introduce Sonage’s C Shield Smart Serum, a vitamin C-powered formula designed to brighten and hydrate. I developed a visual campaign that radiates freshness, efficacy, and clarity. The goal was to craft a vibrant, ingredient-first creative direction rooted in natural, recognizable citrus elements, showcasing the hero ingredient through clean, sensorial imagery
For a secondary email, I used one of their other main ingredients to illustrate and highlight the natural and brightening aspects in the product
Radiant, high-gloss reflections symbolize the product’s brightening effect using real citrus and mirror light play.
This hero image uses dehydrated citrus slices lit from below to create a glowing, translucent effect—evoking radiance, clarity, and protection.
Showcases a curated, stylized arrangement of sliced citrus styled in a fresh, editorial arrangement that that emphasizes transparency and natural formulation.
Citrus floating in water mirrors the serum’s lightweight hydration and brightening benefits.
Paid Social + Performance Creative
I extended the core hero imagery into performance-driven formats for paid social, email, and digital ads.
Set Design + EDITS
Capsicum annuum, the scientific name for red bell pepper, is a key ingredient in Sonage’s C Shield Smart Serum. To showcase the serum's brightening benefits, I captured this shot using a large diffused backlight, giving the peppers an ethereal quality highlighting their vibrant hues.
