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Justin Choy
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Campaign Work
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Personal Projects
About
Justin Choy
Home
Campaign Work
Stills & Visual Gallery
Personal Projects
About
Home
Campaign Work
Stills & Visual Gallery
Personal Projects
About
mia roux lifestyle copy.jpg View fullsize
Collagen Fragrance press.jpg View fullsize
Travel-Set-16x9.gif
Dundun Kimbab Brand Launch Campaign
I wanted to highlight the botanical ingredients and "weightlessness" of the duos working together. Sonage Spring 2023 View fullsize
Opaleze Icon.jpg View fullsize
1.jpg View fullsize
Refixion Notox.gif View fullsize
Mia Words 4x5.jpg View fullsize
C shield main copy.jpg View fullsize
mia-skincare-ritual.gif View fullsize
Desert Skin 4x6.jpg View fullsize
MH.gif View fullsize
Refixion Lifestyle 2.jpg View fullsize
Created a stop motion creative that highlights a transition to summer skincare products, illustrated with summer props and a change in packaging design. Summer 2022 Campaign View fullsize
Key highlight was the lightweight texture product. I styled it using cloud elements to showcase it being "light as a cloud" View fullsize
Glow-to-Go-Stack (1).gif View fullsize
Untitled-1.jpg View fullsize
Bare Essentials Duo.jpg View fullsize
Spring Sale 2 (4x5).jpg View fullsize
R&R Award Winner copy.jpg View fullsize
Luster Frioz Duo.jpg View fullsize
I wanted to highlight the botanical ingredients and "weightlessness" of the duos working together. Sonage Spring 2023 View fullsize
Stop Motion showing the amount of tea tree leaves that it takes to make one of these products View fullsize
SPF (1).jpg View fullsize
Spring Sale 1x1.jpg View fullsize
Styled and shot using roses, one of the main ingredients in this product. View fullsize
Shot a campaign for Valentine's Day with this mystery gift box set. Created and designed gift packaging, and strategically used the ribbons to "hide" product names. Sonage Valentine's 2023 View fullsize
C Shield 3.jpg View fullsize
Scalp Relief 1 copy.jpg View fullsize
Content highlight a key component in any skincare routine–cleansing. View fullsize
Goal was to show the texture of this petroleum jelly alternative. Really loved how the balance between the texture, Mia's hair color, nails and earrings match the overall feel of the scene. View fullsize
Advent Calendar 9 x 16.jpg View fullsize
Memorial Day.jpg View fullsize
C Shield Collagen Skin Care Serum Stop Motion.gif View fullsize
Perfect leave in detangler 2 copy.jpg View fullsize
High Impact Vitamin C Serum 220 x 220px.jpg View fullsize
Always love playing with long exposures. The main benefit of this product is to reduce blue light. Felt it was a fitting and edgy way to appeal to a younger demographic View fullsize
GlowtoGoLifestyleImage31x1.jpg View fullsize
C Shield 2.jpg View fullsize
Collagen Skincare Lifestyle Image.jpg View fullsize
Texture.jpg View fullsize
OIL.jpg View fullsize
Opaleze.jpg View fullsize
Saffron Texture 1x1.jpg View fullsize
C Shield 7.jpg View fullsize
Float.jpg View fullsize
MiniSootheKit1x1_1.jpg View fullsize
Collagen Multiple.gif View fullsize
Plump and Polish Skin Care Set Texture.jpg View fullsize
Glow to Go Lifestyle 1 copy.jpg View fullsize
182060357_2942222246053585_616860797798939783_n.jpg View fullsize
Citrus Fragrance.jpg View fullsize
ezgif.com-gif-maker (63).gif View fullsize
Frioz Lifestyle Ice.jpg View fullsize
LusterFriozDuo1x1.jpg View fullsize
Bare Essentials 1.jpg View fullsize
82819548_554606168737671_4070802540703815890_n.jpg View fullsize
C Shield 1 copy (1).jpg View fullsize
100901474_183085889653583_4734424923034575808_n.jpg View fullsize
C Shield 4 (1).jpg View fullsize
C Shield 5 (1).jpg View fullsize
Scalp Nutrition, Minoxidil, 7 oil SET copy.jpg View fullsize
DSC06441PS_3909x4887_3b9c53d6-cb4c-4c8d-8abf-a09c587bc974_600x.png View fullsize
NMF4x5.jpg View fullsize
mia roux lifestyle copy.jpg
Collagen Fragrance press.jpg
Travel-Set-16x9.gif
Dundun Kimbab Brand Launch Campaign
I wanted to highlight the botanical ingredients and "weightlessness" of the duos working together. Sonage Spring 2023
Opaleze Icon.jpg
1.jpg
Refixion Notox.gif
Mia Words 4x5.jpg
C shield main copy.jpg
mia-skincare-ritual.gif
Desert Skin 4x6.jpg
MH.gif
Refixion Lifestyle 2.jpg
Created a stop motion creative that highlights a transition to summer skincare products, illustrated with summer props and a change in packaging design. Summer 2022 Campaign
Key highlight was the lightweight texture product. I styled it using cloud elements to showcase it being "light as a cloud"
Glow-to-Go-Stack (1).gif
Untitled-1.jpg
Bare Essentials Duo.jpg
Spring Sale 2 (4x5).jpg
R&R Award Winner copy.jpg
Luster Frioz Duo.jpg
I wanted to highlight the botanical ingredients and "weightlessness" of the duos working together. Sonage Spring 2023
Stop Motion showing the amount of tea tree leaves that it takes to make one of these products
SPF (1).jpg
Spring Sale 1x1.jpg
Styled and shot using roses, one of the main ingredients in this product.
Shot a campaign for Valentine's Day with this mystery gift box set. Created and designed gift packaging, and strategically used the ribbons to "hide" product names. Sonage Valentine's 2023
C Shield 3.jpg
Scalp Relief 1 copy.jpg
Content highlight a key component in any skincare routine–cleansing.
Goal was to show the texture of this petroleum jelly alternative. Really loved how the balance between the texture, Mia's hair color, nails and earrings match the overall feel of the scene.
Advent Calendar 9 x 16.jpg
Memorial Day.jpg
C Shield Collagen Skin Care Serum Stop Motion.gif
Perfect leave in detangler 2 copy.jpg
High Impact Vitamin C Serum 220 x 220px.jpg
Always love playing with long exposures. The main benefit of this product is to reduce blue light. Felt it was a fitting and edgy way to appeal to a younger demographic
GlowtoGoLifestyleImage31x1.jpg
C Shield 2.jpg
Collagen Skincare Lifestyle Image.jpg
Texture.jpg
OIL.jpg
Opaleze.jpg
Saffron Texture 1x1.jpg
C Shield 7.jpg
Float.jpg
MiniSootheKit1x1_1.jpg
Collagen Multiple.gif
Plump and Polish Skin Care Set Texture.jpg
Glow to Go Lifestyle 1 copy.jpg
182060357_2942222246053585_616860797798939783_n.jpg
Citrus Fragrance.jpg
ezgif.com-gif-maker (63).gif
Frioz Lifestyle Ice.jpg
LusterFriozDuo1x1.jpg
Bare Essentials 1.jpg
82819548_554606168737671_4070802540703815890_n.jpg
C Shield 1 copy (1).jpg
100901474_183085889653583_4734424923034575808_n.jpg
C Shield 4 (1).jpg
C Shield 5 (1).jpg
Scalp Nutrition, Minoxidil, 7 oil SET copy.jpg
DSC06441PS_3909x4887_3b9c53d6-cb4c-4c8d-8abf-a09c587bc974_600x.png
NMF4x5.jpg
Justin's Portrait

Justin Choy

Art Director, Photographer, & Designer

I’m an LA-based Art Director, Photographer & Designer with over 6+ years of experience bringing beauty, wellness, and lifestyle brands to life. From concept to shoot to final delivery, I build campaigns that connect—and make people stop and say, “That’s pretty cool.”

Ask me anything at: hirejustinchoy@gmail.com